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Bio Gratitude. Mana.


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image by therock (@therock) with caption : "Big response to our NEW #WillFindsAWay campaign. 
My first global campaign with @underarmour where we weren’t selling a " - 1762773911018649504
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Big response to our NEW campaign. My first global campaign with @underarmour where we weren’t selling a product, but rather selling an IDEA. Not the idea of being “the best” at something or “winning world championships and gold medals”, but rather the idea of embracing your failures and using your hard times to push you forward. It’s a risky sell because in today’s market it’s not sexy and doesn’t have the “championship sizzle” athletic apparel companies look for. The “embrace your failures” philosophy doesn’t work for everybody, but it works for me and I’m sharing it with you. This picture was taken a few days before me - and my quads 😂 - were cut from the Calgary Stampeders of the CFL. I wasn’t good enough and sent back home to Florida. I left home when I was 18 and promised my family I’d make something of myself. Now 5yrs later at 23, I’m moving right back in with my parents, a failed football player with just $7bucks in my pocket. Dream over. Fell into my second bout with depression, but eventually my will was stronger than my emotional pain. I made a plan and put my two hands to work. My initial plan was to just pull myself up out of this sludge and shit and realize that I ain’t throwing in the fucking towel. Step by step, day by day, week by week, month by month, year by year.. things got better. My will found a way. Yours will too. I know it’s not easy sharing stories on a public forum, especially if you’re going thru the shit, but it may help you and it certainly may help other people out there as well. So if you’re up for it, comment below with your story. And clearly I had zero WILL when it came to not wearing these absurdly short ass banana smuggler shorts in practice. WTF 😂🤦🏽‍♂️

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Silly grateful mood as you’ve just made RAMPAGE the MOVIE IN THE WORLD for the 2nd week in a row. Years ago when superhero movies took over Hollywood and I wasn’t getting superhero scripts, I realized that if I had any shot at reaching the top of the mountain with staying power and long term success - then my strategy was to build my brand and personally connect with the people around the world. Obviously, I couldn’t connect with people as a superhero, but I could as a human being. Just me, Dwayne Johnson... big ol’ brown bald head, tattoos and all. 15yrs later, here I am. Beyond grateful for the global love and support. And I’ll always make movies for you - the world - to enjoy. Love y’all, proud of our connection and thank you again. Enjoy RAMPAGE and my very questionable karaoke skills. 🎤 🌍 🤟🏾

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Part 2. Katie Kelzenberg’s reaction to me buying out her local theater this weekend for her and 232 (theater capacity) of her closest friends to watch RAMPAGE. Don’t know who’s more excited, me or Katie 😂👊🏾

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I’ll take happy tears 😭 all day. Here’s my surprise morning greeting to the students of Stillwater Area High School in Minnesota, as I call out the very special young lady who asked me to her prom, the awesome Ms Katie Kelzenberg. I can’t make her prom because I’ll be in production, but as a surprise gift I bought out her local theater this weekend so she can bring 232 of her BFF’s to watch a special screening of RAMPAGE. I’m a lucky lucky man to have such amazing fans like Katie, and moments like this will always be the best and coolest part of my job. Her reaction is everything when she hears me say her name!

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SURPRISE KATIE KELZENBERG! About a week ago, I come across a video on my Twitter feed, from a student at Stillwater Area High School (oldest high school in Minnesota) asking me if I would be her date to her prom. Unfortunately, I’ll be shooting during that time in Hawaii, BUT I was so impressed by this young lady’s charm and confidence to even ask me (ladies always get shy in front of me) that I had to do something special. I decided to rent out an entire theater (capacity 232 seats) in her town so Katie and her closest 232 friends and family can enjoy a special screening of RAMPAGE. And all the free popcorn, candy and soda high school kids can consume! You’re money’s no good Katie... everything is on Uncle DJ. 🤙🏾🍿 🍭🥤!! And I also taped a special morning message surprising Katie and her high school that will play across the school’s intercom system... literally...RIGHT NOW, Katie should be turning red hearing me surprise her in front of her entire school. I wish I was there in person Katie, to see your reaction to all this, but I’ll hear about for sure and most importantly - you and all your friends have fun at the theater and ENJOY RAMPAGE! Thanks for being an AWESOME FAN and I’m a lucky dude to have fans like you. Uncle DJ 🤟🏾❤️ Ps - the gorilla in Rampage is way smarter (and better looking) than I am, but don’t tell him that because he has a HUGE ego 🦍

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Gut check. Here’s our new @underarmour campaign. I’ve had to overcome a lot of kicks in the gut and shit to get where I’m at today. I’ll never take success for granted and I didn’t get here by complaining or bitching. I got here by putting my head down, rolling up my sleeves and being the hardest worker in the room. A philosophy I still embrace daily. The same philosophy these inspiring athletes I’m highlighting in my new @underarmour campaign embrace daily as well. Champion sprinter @NatashaHastings; State boxing & gymnastics champion @OnwardWanna; Actress & taekwondo national champ Zoe Zhang; Olympic swimmer @mardiniysra; Ironman paratriathlete @Team_AgarJ and NBA point guard @DeSmith4. We all come from different backgrounds, cultures, struggles and hard times. It’s either gonna be the excuse or the reason.. so how are you gonna get here? @underarmour

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Scroll left to see some big, brown, bald tattooed dude crowned @GQ’s Best Dressed who also crushes his airport style with gigantic biceps and a huge head (circumference wise) to match. Thank ya @GQ for the style nod and a big thank ya and hat tip to my stylist and one of my fav humans @ilariaurbinati - the Italian assassin.

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Drove to the Universal Studios lot for a few meetings and wound up driving by the tourist tram in my pick up. I’m quite sure I heard everyone say, “Rock, you’re my favorite movie star”, or maybe it was my massive delusional ego that heard that. Awesome moment. I’m like a big kid who loved surprising fans.

image by therock (@therock) with caption : "PROJECT ROCK MOVEMENT. 
This Thursday, I'm gonna introduce you to a few very unique and special athletes who, like mysel" - 1759648547052311758
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PROJECT ROCK MOVEMENT. This Thursday, I'm gonna introduce you to a few very unique and special athletes who, like myself and my dude @OnwardWanna here (who’s rocking a bad ass People’s Eyebrow) overcame obstacles and achieved their dreams through extreme hard work and willpower. Join us for the debut of our NEW @UnderArmour campaign this week.

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You’ve made RAMPAGE the MOVIE IN THE WORLD in virtually every territory on the planet. I’m truly blown away with boundless gratitude for your love and support. I have one boss - you - all the fans around the world who I serve. And I’ll always be “the hardest worker in the room” to make sure I deliver for you and always send you home happy and satisfied. 🤙🏾 And thanks for embracing the insanely fun ride that’s RAMPAGE. 🌎

image by therock (@therock) with caption : "Jeff Bezos + RAMPAGE = 🤙🏾
The love and respect is mutual brother. Keep inspiring the world - myself included. 
Look forw" - 1758882600150421063
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Jeff Bezos + RAMPAGE = 🤙🏾 The love and respect is mutual brother. Keep inspiring the world - myself included. Look forward to working with you down the road... until then we’ll continue to be the trail blazing Smolder Bros who make being bald look bad ass and sexy on every day that ends with Y.

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THANK YOU guys for making RAMPAGE the MOVIE IN THE WORLD - including in the US. Wanted to make a big, fun ride to kick off the summer. Thank y’all for loving the ride. To celebrate, I’m gonna go to Walmart and yodel now. RAMPAGE🌎