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IF SO, WHAT?

Bio Celebrating art, design, music and innovation. Palace of Fine Arts, San Francisco, CA. April 26-29, 2018.

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Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "A special thanks to @hdbuttercup for making our VIP lounge a comfortable place to unwind at last weekend's first edition" at Palace of Fine Arts - 1769858071221332798
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A special thanks to @hdbuttercup for making our VIP lounge a comfortable place to unwind at last weekend's first edition of If So, What?!!!

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The inaugural edition of If So, What? was a success! Thank you to all of our exhibitors, sponsors, speakers, artists, visitors and the city of San Francisco for making it an unforgettable weekend. (Photos by Victor Bittorf) . . Follow us on social media and on our website to see what's next: www.ifsowhat.com

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Recreating the natural world through digital means, @dominicharrisartist presents his new series ‘Bloomed’, a study of 20 plants, where the artworks allow themselves to be subtly interacted with by onlookers @priveekollektie_gallery at

Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "@Nick_Knight 's stunning photo paintings, on view with @ceascott are created using a method Knight devised that involves" at Palace of Fine Arts - 1768513764325357165
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@Nick_Knight 's stunning photo paintings, on view with @ceascott are created using a method Knight devised that involves adding heat and water to his photos before the ink sets. The process causes the image to bleed, transforming a traditional still life into a poetic and abstracted image imbued with a captivating sense of movement. . . .

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Hiro Sakaguchi illustrates comments about our culture, political climate, and the mentality of modern life with a unique and innocent visual language. Admire the details of his works @seraphingallery, booth no. 101 at until 6pm today! Get tickets at the door or online with the link in our bio. . . . @hirosakaguchi

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@AiconGallery’s curatorial vision begins in South Asia but reaches outwards internationally from there. See works from the New York gallery TODAY @thepalaceoffinearts at ! Get tickets at the door or online — link in bio 👆👆👆 . . Rekha Rodwittiya From the series Love done right can change the World 1 and 2, 2015; Acrylic and oil on canvas, 48 x 48 in. . . .

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Barcode painting by @marccooperart exhibited for the first time at in @contempop's colorful booth (no. 303). Don't miss hundreds of spectacular works on the last day of the fair—open til 6 pm! Tickets available at the door or online, LINK IN BIO 👆👆👆 . . .

Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "Be sure to check out Khora Contemporary’s cinematic rooms with Paul McCarthy’s Virtual Reality artwork based on the arti" at Palace of Fine Arts - 1768421526035641778
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Be sure to check out Khora Contemporary’s cinematic rooms with Paul McCarthy’s Virtual Reality artwork based on the artist’s long-term project, “Coach Stage Stage Coach”, (“CSSC”). Encompassing a wide range of different media, the project includes a new film, inspired by John Ford’s Western of the same title from 1939, starring John Wayne. See it in person at TODAY! Link in bio 👆 . . . .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Image: Paul McCarthy, ‘C.S.S.C Coach Stage Stage Coach VR Experiment Mary and Eve’, Virtual Reality Artwork, 2017. Courtesy of Paul McCarthy, @HauserWirth, @XavierHufkens and @KhoraContemporary . . .

Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "McLoughlin Gallery represents and promotes artists working in a wide array of media, including painting, sculpture, phot" at Palace of Fine Arts - 1768412984553670065
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McLoughlin Gallery represents and promotes artists working in a wide array of media, including painting, sculpture, photography, video, and installation. Check them out at booth no. 100 through 6pm today! Get tickets — 👆👆👆 . . . Sarah Ratchye, "Jack Raphchr," Oil on canvas; courtesy @mcloughlinart . . .

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Today is your last day to catch the inaugural edition of If So, What? on view from noon until 6:00 p.m. at the Palace of Fine Arts! LINK IN BIO 👆👆👆 . . . Video: Jeffrey Yip @blabberbytes

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German born, L.A. based Artist and Filmmaker Antoni Stutz presents his lastest work through Jaus Gallery @jausart from his series “Corporate Exuberance at . . . Peter Frank reviewed: “Antoni Stutz’ Sculptured Pop Cubism” @thepalaceoffinearts. Join us this weekend for art, music, VR/AR, panels and more!

Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "Create art with machine learning and Artificial Intelligence at #ifsowhat! Join Art and Technology Not-for-Profit @codam" at Palace of Fine Arts - 1767871032955277948
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Create art with machine learning and Artificial Intelligence at ! Join Art and Technology Not-for-Profit @codame and @deepdreamvisionquest for a workshop to learn about DeepDream and AI technologies to create new forms of art. Space still available for tomorrow’s LAST workshop @thepalaceoffinearts! LINK IN BIO 👆👆👆

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Visitors are having a ball with the @marpi_ Interactive Projection Installation - a new installation based on "The Melting Wall" project he completed for FITC Amsterdam 2018. Marpi is known for his interactive, scalable, and multi-platform artworks. Don't miss this immersive interactive installation at If So, What?!! Link in bio ↑ . . . Images: Stills and video from a large-scale video projection by Marpi. Courtesy Marpi. . . . @ni_hol @dee.huds0n

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Visitors to the fair and social media users around the world are activating the Porsche Art Media Installation by tweeting @Porsche @calarts or @ISW_ifsowhat. Stop by today to check out the installation, created by students, professors, and alumni at , including @karmetik @nightlightlabs @treygilmore and @madelinefalcone

Instagram Image by IF SO, WHAT? (@isw_ifsowhat) with caption : "@HassanHajjaj_larache is a self-taught photographer, filmmaker and designer. The Moroccan-born artist is influenced by a" at Palace of Fine Arts - 1767773288836250552
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@HassanHajjaj_larache is a self-taught photographer, filmmaker and designer. The Moroccan-born artist is influenced by a mix of his personal heritage and London’s hip-hop and reggae scenes. His vibrant and captivating works are now on view at If So What? with @aicongallery . . . Hassan Hajjaj, Maalem Simo Lagnawi, 2010. Image courtesy of the artist and Aicon Gallery, New York . . . ⠀⠀⠀⠀⠀⠀⠀⠀

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Stop by Oakland-based gallery @chandracerritocontemporary (booth no. 208) at to see a solo show by Amy M. Ho! The artist meticulously cute and assembled paper models, then photographs the objects and projects the finished image to evoke an abstract geometric space. Get your tickets from the link in our bio 👆👆👆 . ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Queertopia curated by @Gemmarollsbentley on Daata Editions - Now screening all weekend at the Palace of Fine Arts Cinema for If So, What? San Francisco. @daataeditions . . Featuring artists: @hollytblakey, @rindonjohnson, @zoemarden, @rashaadnewsome, Hannah Quinlan & Rosie Hastings, @jacolbysatt, @puckverkade. . . .

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Come see immersive installations and digital projections, this weekend at If So, What? Award-winning interactive media artists JD Beltran + Scott Minneman debuted two new works—a new 40-foot wide mural film based on Beltran’s film Evolution III, and an interactive film installation based on Evolution II (both films were originally commissioned by the Getty Institute for the Pacific Standard Time Exhibition @PSTinLA.) Tickets available online or at the door through 5 pm tomorrow! Link in bio 👆👆👆 . . . Evolution III Redux, 9min video, 2018. Courtesy Beltran + Minneman @jd_beltran . . .